First Choice are part of the TUI Travel PLC group of companies and are focussed specifically on the family holiday market.
First Choice kids clubs include crèches, kids clubs and teen clubs, with activities tied in to the UK National Curriculum. Activity programmes promoting health and fitness for youngsters and adults are offered.
Baby packs and buggies are available for purchase and rental at many properties and a teenage crèche service is available up to 11pm in selected locations.
From May 2012, all First Choice holidays are offered on an All-Inclusive basis.